Leveraging Synergies
Copyright © 2020 Strategistics Pty Ltd - ALL RIGHTS RESERVED.
Small business
Strategistics Pty Ltd
ABN 48 607 929 751
Email: strategisticsaus@gmail.com
Phone: +61 419 740 981
Company info
Running a small business is often like walking on a tightrope. Getting the balance right to ensure sustainable growth whilst improving operations and profitability is critical to success
Do you have an idea, but don't know how to get to the next stage? Are you about to go to market? We have solutions that are specifically designed to help Start-Ups to establish and go-to-market
Start-ups & ventures
Before the turn of the 19th century and the advent of the production line, most businesses were small, with bespoke offerings and locally focused outlook. They understood their customers; were profitable - producing and stocking only what they could sell; and were vital members of their community. As the world turns its back on mass production, the trend back towards innovation, small business and micro-production has been reignited. Enabled by technology and increasingly funded by new sources of finance including micro-finance and crowd sourcing, today's small businesses and start-ups again represent the new horizon of business. Strategistics has deep experience working with small business and start-ups. We understand that for every dollar spent by you on your business, you need to see a return.
how can we help you
The team at Strategistics specialises in helping small businesses to grow and aiding new ventures to become established. One of the first assignments that Strategistics completed as a company was to help an innovative food safety technology company with a go to market strategy. Our Executive Director, Darren Thomas, through his experience with Ingeus has had extensive experience in conceptualizing, developing, testing and commercialising new products and services. For small business, we understand that increasing sales, maximising profitability and ensuring your business is running efficiently is the key to success, and with this in mind we have developed a range of offerings tailored at the small business market:
- Small Business Capacity Building Workshops - We have developed a range of half-day to full day workshops designed to assist small business owners and operators to increase their knowledge, find solutions to their pressing business challenges and provide them with direction for future growth. Workshops include:
- Developing a winning growth strategy - There are many options and approaches that small business can adopt to grow their business from entering new market segments to geographic expansion or even franchising and licensing. This workshop will help you explore a range of options for growth and is designed to assist you to choose a growth path that is right for your business;
- Business planning- Having trouble preparing a business plan? This workshop is focused on assisting small businesses and start-ups to develop a comprehensive business plan from understanding your market through to forecasting growth. We can also assist you with workshops on developing your sales or marketing plans;
- Gaining market insights and competitor intelligence - Understanding your market and what your competitors are up to is often the key to business success. In this fully tailored workshop we will explore the forces driving change in your market, the basis for competition and key developments in the strategy and operations of your key competitors;
- Building a strong organisation - Having the correct organisational structure can be as important as hiring the right staff. This workshop explores areas such as recruiting and retaining employees, putting in place policies and procedures to enable smooth operations of your business; developing the right organisational structure for both current and future growth; empowering and getting the most out of your team members;
- Process and capacity improvement - This workshop is designed to assist you to gain an understanding and insight into the key processes of your business, process map them and looking for areas of improvement;
- Branding - How to position your business for success - Branding is more than just having a logo, a good tag line or a catchy jingle. In this workshop we will explore the fundamentals of branding; examine in details different ways that you can build brand awareness and value; and identify a winning approach that will enable you to create a group a brand loyal customers who will become the backbone of your business;
- Sales and marketing strategy - A winning sales and marketing strategy in today's business world requires a high degree of integration, use of a wide variety of channels and a willingness to learn from your customers, understand their needs and wants and develop solutions that surpass their expectations. A successful marketing strategy is about correctly positioning your business, developing your brand, ensuring that your pricing is creating the right perception in the market place, promoting your business through the right channels and ensuring that goods and services are acquired in a manner that best suits your target market. A winning sales strategy involves understanding your customer, identifying who the target market actually is, effective lead generation and qualification, following up and closing the deal;
- Business Health Check and Organisational Review - The Business Health check and organisational review service is designed to ensure that your business is running at its best. As part of this holistic review, we examine all areas of your business from sales and marketing through to operational delivery and procurement, identifying areas of weakness and opportunities for improvement and providing you with a range of recommendations and a road map for addressing primary focus areas;
- Planning - Assistance with both long-term strategic planning and shorter-term business/operational planning as well as a range of other plans such as sales, marketing, and dedicated social media strategy;
- Developing Performance Management Frameworks - Performance measurement and management frameworks are more than just ensuring that you are tracking your financial performance against target, it is about gaining insight into the critical drivers of your business, enabling you to identify when the business is operating well or where there are areas that need improvement.
- Customer Insights & Research - Customer insights and market research into potential learning needs of identified target markets;
- Regular Research Reports - These subscriber based reports provide you with key developments within your industry, identifying opportunities for your business and key changes and challenges that are on the horizon (coming soon)